Selecting a Listing Agent

Real estate agents: your guide through the real estate wilderness

Think of your agent like a wilderness guide. Just as the wilderness guide keeps you on the right path and away from danger on a backwoods adventure, your real estate agent is an expert and will help you navigate through the complicated areas of the home selling process, and steer you clear of costly pitfalls.

Although all real estate agents must be licensed, most Royal LePage agents are also REALTORS®. The term REALTOR ® is a trademark that identifies a licensed agent as a member of The Canadian Real Estate Association (CREA). All REALTORS ® make a pledge to adhere to a strict code of ethics and standards of business practice.

An agent is an expert on all things real estate in your neighbourhood. A good real estate agent saves you time and money. He or she knows your community, knows what is important when selling a house, and knows all the intricacies of the process, from marketing your home to negotiating a price and closing the deal.

How a real estate agent can help you sell your home

A Royal LePage agent will do the following:

  • Recommend a competitive price for your home based on local housing market conditions
  • Develop a marketing strategy to bring in as many potential buyers as possible (from offering advice on how to best show your home to creating professional marketing materials)
  • Take care of all the details (so you don't have to)
  • Advise you about your rights, options, and obligations
  • Negotiate to get you the best price and the best terms
  • Read more about what a listing agent can do for you: How Listing Agents Help

Asking the right questions

It's a good idea to interview several agents before choosing the one you want to sell your home with. Ask each prospective agent about their knowledge of your neighbourhood, how familiar they are with local market trends, and how they plan to market your home.

Find detailed questions to consider when choosing an agent in Listing Questions to Ask Your Agent.

We think you'll agree that Royal LePage agents are the real estate agents of choice -motivated, experienced and dedicated to the highest level of service in the Canadian real estate industry.

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Determining Property Value

Determining Property Value It’s a common scenario. You love your old house. After all, your home was the one constant: it set the stage for many family events and cherished memories. Every scratch in the floor, and every nick in the wall, tells a story. And although the house no longer suits your needs, there is a part of you that is reluctant to part with it. For many, this kind of emotional attachment and other factors unrelated to the home’s true market value end up influencing sound judgment when setting the asking price for a home. To let any emotion (be it nostalgia or financial desire) drive up your asking price is an amateur mistake that can end up costing you big in the end. Those nicks and scratches that send you on a trip down memory lane? Unfortunately, they tell a very different story to prospective buyers. That’s just damage in the buyer’s eye, and it sure doesn’t offer anything in the way of value to them. Remember, the buyer doesn’t know about you and the memories you associate with the…

Market Analysis

Market Analysis It’s time to decide on an asking price. You know that setting the right price for current housing market conditions is crucial, and you’ve been told that overpricing can spell death for a new listing. But how do you determine the fair market value of your home if you don’t know the intricacies of your local housing market? Wouldn’t it be great if you had some insider knowledge? Some sort of real estate cheat sheet that gives the inside scoop on the local real estate market? It would have to contain valuable information that you could never determine on your own, like how much your neighbors’ houses are selling for and the current mood of the local housing market. And just what is that all-important asking price that will ensure maximum return on your investment without pricing you out of contention? There’s good news! Such a document does exist, and you can have it thanks to your local Royal LePage real estate agent. When you sign on to work with a Royal LePage sales representative,…

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